If liquid gold was a lip product, the Stila Stay All Day Liquid Lipstick in Beso would be it. This product costs $22 and the little amount of product you truly need makes it relatively affordable.
Stila claims their liquid lipsticks to have full coverage pigmentation, moisturize lips, feel weightless, and last for up to 6 hours without bleeding or transferring. All of these claims are true, except that it is hydrating. It doesn't dry out your lips, but does not provide any moisture. The formula seems thick, but since it is so pigmented and opaque, you only need a thin layer. Beso does stain your lips and any skin it comes in contact with and I find it to be long wearing, once it dries, and doesn't easily transfer onto things like teeth, drinking glasses, and skin. This product has a rich vanilla scent that diminishes after application.
The one I have is a smaller size, but it has the same doe foot applicator as the full size. The application is difficult. The intensity of the shade makes it almost impossible to apply precisely with just the doe foot applicator. I recommend using a lip brush to apply it or having q-tips and heavy duty makeup remover nearby. I find the quality, staying power, and overall look of this product to make it worth the difficult application. Once you apply there is minimal need to reapply throughout the day or night.
Beso is described as a true red, which is as good as anything I could say. It surely is a statement lip product, but I feel would suit most skin tones.